Industrial Visit – Goa

Industrial Visit

MMS Semester IV



Day and Dates:

Thursday Feb. 15, 2018 to Monday Feb.19, 2018.


3 Days, 4 Nights

Mode of Travel:

Train 12133 Mumbai Mangalore Express; 12134 Mangalore Mumbai Express.

Industries visited:

Goa Dairy Development Board, Crompton Greaves, Spice Village


Maratha Mandir’s Babasaheb Gawde Institute of Management Studies organised a 3 day and 4 nights Industrial Visit to Goa from Thursday 15th February to Monday 19th February 2018. This is part of the curriculum for the students pursuing Masters in Management Studies to see the application of the various theories of marketing, finance and human resources.

Following two industries were visited on day one.

  1. Goa Dairy Development Board.

The students were received by Mr. Shahane the in charge director at the milk processing unit. The students were then taken around the plant and the entire process from the procurement of milk to lab testing machine sequencing, quality control and quality assurance and packaging was shown to the students. He also explained supply chain management in brief.

The raw milk that comes from the farmers primarily passes through the cursory testing for sourness and freshness. It is either selected or rejected. The milk is then pasteurized at a temperature of 80 degrees Celsius. It is then passed through a cooling machine and is transferred to the main tank for filling and finally sealing. The packets are of 500 ml and 1000ml. Each packet is manually weighed and any packet weighing below 510 ml / 1010 ml is kept aside. Any improperly sealed packets are also removed from the belt. The milk packets are then put in crates and refrigerated till night for delivery in the morning.

On returning ten empty milk packets, one litre packet of milk is provided free. This is how they motivate reverse logistics apply environmental sustainability in the real sense. This recycling helps the environment as well.

They also showed the ice cream and ice candy manufacturing unit.

It was a wonderful experience as this milk cooperative is semi automatic. To maintain hygiene utmost care is taken and complete automation is undertaken. Cleaning the units from outside and keeping the temperature at its optimum is best maintained manually by the staff who work in eight-hour shifts.

Learning points:

  1. Logistics and Supply Chain Management

  2. Reverse Logistics

  3. Inventory Management

  4. Hygiene and safety measures

  5. Industrial safety

  6. HR Process

  7. Environment Management

  1. Crompton Greaves

This was the ceiling fan manufacturing unit.

It was more of an assembly unit. Assembling of ceiling fans were being done in four assembly lines. Each member was entrusted with fixing a particular part. At the first assembly men were entrusted the task of preparing the motor. While fixing of the body of the motor and fixing screws on them was being done by women. Packaging part was being done by partly by women and final packaging was being done by the men. Work is done on machines and by hand. Storage of fans in large quantities as per order and despatch was shown.

Learning points:

  1. Production and operations of an individual unit

  2. Industrial safety standards

  3. Layout and its Style

  4. Value Analysis

  5. Training and Development

  6. Branding and Promotion

  7. Cost and Benefit Analysis

The leisure time in the evening was utilised by visiting the boat cruise on Paradise where the students got an opportunity to see the culture of Goa through a variety show. They were also given an opportunity to dance to the tunes of the Goan folk music.

  1. The Beach market

Day two was spent on Anjuna and Vagator beach in the morning and Baga beach in the evening. A lot to learn on the beach. The selling strategies, the timing, the product on sale and its relevance to the tourist.

The water sports activities is another thriving business venture.

Indeed valuable insights gained from the poorest sections also. Goa runs on tourism. The poor and semi literate have also realized the business opportunity and have mastered a few lines in English to lure customers to their stall selling cheap trinkets. The persuasive marketing done by these women are heartwarming. Small time fishermen out on hobby fishing also pedal their home stays to the tourists.

Entrepreneurship options and marketing strategies and branding are takeaways from the beach trips.

  1. Spice Village

    Day three was a visit to the churches of Goa, temple of Mangesh and the last pit stop was spice village. Spread over 150 acres the property belongs to the Satarkar family. They have developed an organic farm. There are various spices grown here. For e.g. Green and black cardamom, cloves, ginger, all spice, star anise, vanilla, nutmeg, bay leaf, curry leaves, hot peppers, and fruits like pineapple and cashew, coconut, beetle nut, Arabica coffee. The place serves authentic Goan food cooked in the spices from its own farm. The organically produced spices are also sold here and can be purchased as takeaways.

    The Industrial visit was a great learning experience. It was a perfect balance of learning and leisure.

    The food was Goan and the stay was equally grand. Visit to the various tourist spots and shopping on the last day ended the visit on a warm note.