We learn the theoretical part while studying any subject but to have an intense depth, research is highly required. It ensures valid information and in depth analysis of the subject we study.
Research helps in explaining things with a practical vision and the study is completed faster. To determine the best, independent view on an object is highly appreciated. Consumer choices are influenced by the various researches practiced. It summarizes the valuable information for effective understanding.
It entails an organized review and assessment to avoid future conflicts. Lastly, we can say that prior research on any given subject is necessary for imparting knowledge.
Research is an essential part of any business that wants to offer products or services that are focused and well targeted. Business decisions that are based on good intelligence and good market research can minimise risk and pay dividends and by making market research part and parcel of the business process and conducting market research throughout the lifecycle of a product or service market research will bring the following benefits:-
Research will help you better communicate – the customer’s experiences are a valuable information source, not only will they allow us to gauge how well we currently meet their expectations they can also tell us where we are getting things right and more importantly where we are getting things wrong.
Research helps us identify opportunities – If we are planning to operate a new service and want to know the preconceived attitudes people have, then research can help not only in evaluating the potential for a new idea, but also identify the areas where a marketing message needs to honed.
Research will minimise risk – Research can help shape a new product or service, identifying what is needed and ensure that the development of a product is highly focused towards demand.
Research creates benchmarks and helps us measure our progress – Unless we measure we may not be able to gauge how well our business is performing. Early research may highlight glaring holes in your service or shortfalls in your product. Regular research will show if improvements are being made and, if positive, will help motivate a team.
Thinkquest IJTM offers an opportunity to researchers, academicians, professionals and alike from India and other countries to share their views, experience and expertise in the form of research papers/articles, case studies, book reviews, expert interviews.
Selection will be a rigorous process through double blind peer review. Thinkquest IJTM will enable good reading and provide valuable input in the specialised areas of Technology and Management.
Ms. Sonia Dias
Ms. Jessica Menezes
- An Empirical Study on Brand Extension Adopted by Amul
- A study on Impulse Buying behavior of consumers with reference to Brick and Mortar and Online Shopping products
Mr. VInay Tiwari
- INDIAN POSTAL BANKING FINANCIAL SERVICES – A CASE STUDY
- GOODS AND SERVICE TAX ITS IMPACT AND IMPLICATIONIN INDIA
Ms. Supriya Karia