First step in Marketing…
When people think about marketing, they often think about how businesses promote their products or services. Their minds dwell on strategies to convince the public to buy what they offer through various advertisements and promotional activities. It’s not just about making people aware; it’s about persuading them to make a purchase. People consider marketing as a way for companies to stand out among competitors by showcasing their strengths or unique selling points. Whether it’s through social media ads, engaging content, or traditional methods like posters and commercials, marketing is seen as essential for getting attention and driving sales. Individuals also see marketing as a tool to showcase their skills or talents, whether they’re freelancers looking for clients or job seekers aiming to impress employers. Overall, the mindset about marketing revolves around visibility, persuasion, and the ability to connect with the right audience effectively.
As students, we often find ourselves immersed in the world of learning, absorbing knowledge like sponges eager to understand the complexities of various subjects. One such intriguing field is marketing – a discipline that seems to permeate every aspect of our lives, often without us even realizing it.
What is Marketing?
Marketing goes beyond mere advertising or selling products; it’s about comprehending people’s needs and desires and finding innovative ways to meet them. It influences our choices daily – from the brand of toothpaste we choose to the movies we decide to watch.
Where can marketing be used?
The scope of marketing is expansive and versatile, extending beyond traditional business environments. Every sector and industry employ’s marketing principles in some capacity. As students, we can apply marketing concepts not only in business but also in healthcare, education, politics, and social causes.
How can marketing be utilized?
Imagine a world where every idea, product, or service has the potential to effectively reach its target audience. Marketing involves strategic planning, market research, creativity, and effective communication to connect with people and achieve desired outcomes. Whether promoting a new campus social initiative or increasing participation in a school event, understanding basic marketing principles can make a significant difference.
Everything is Marketing
Reflecting on our daily lives, we begin to realize that everything is intertwined with marketing in some form. The advertisements we encounter, the social media influencers we follow, and even the logos on our favourite clothing brands – they all represent the strategic efforts of marketers to capture our attention and influence our decisions.
As MBA students specializing in marketing, we dive deeper into these concepts. It’s about understanding consumer behaviour, analysing market trends, and mastering strategies to effectively position products and ideas. Marketing isn’t just about selling; it’s about creating meaningful connections and driving positive change.
Dhananjay Gole, Rohit Sawant and Pratima Salvi
MMS-SEM-III (Bt.2023-2025)
Marketing ….
