We extend our heartfelt appreciation to Ms. Pahurkar Tapasya Vinod, Ms. Mohite Aishwarya Mangesh, and Mr. Thakur Hrishikesh Mansingh for their remarkable achievement in the Research Paper Presentation Competition organized by Laxmichand Golwala College of Commerce and Economics on 27th February, 2024. Their research paper titled “A Comparative Analysis on Micro Influencers vs. Macro Influencers: Impacts on e-WOM and Consumer Behaviour” showcases a commendable depth of insight into contemporary marketing dynamics. Winning the 3rd prize reflects their dedication, rigorous analysis, and scholarly approach. Their contribution not only enriches the academic discourse but also sheds light on crucial aspects of influencer marketing