Article published in Financial Express dated 19/11/2018, Pg. No. 7 The impact of social media on election campaigns   We are living in an era of social media. From morning to night, most of the people are glued to their smartphones checking Facebook, Twitter, WhatsApp, Instagram, Linkedin, and YouTube everywhere at home, office, while travelling, in public transports and roads anywhere. With the increase of addiction of Internet, social media is emerging as the best mode
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Article published in Financial Express dated 05/11/2018, Pg. No. 7 Tuckman’s Team Development Model   When it comes to team building, a must watch movie is The Mighty Ducks. The protagonist Gordon Bombay is a hotshot lawyer. He cannot get over his childhood memories, when, as the star player in his champion hockey team, he lost the winning goal in a shootout, thereby losing the game, and the disappointment of his coach. Once, as a
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Article published in Asia's No. 1 weekly PHARMABIZ CHRONICLE dated 9-11 October 2018, Pg. No. 36-39 Without names companies cannot sell their products. Just as people are known by their names, brands also are named. Established brands make their company famous; people recognize companies by their famous brands. Brand names are most important attribute of a product after its quality and packing from end user’s point of view. The world recognizes brand names for their
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Article published in Financial Express dated 20/11/2017, Pg. No. 7 From strategy to success Strategic intent is a peep into a firm's future Why do we purchase some brands over and over again, even when there are cheaper options out there in the market? We prefer to fly on a particular air-line; we buy a particular brand of tea from the same shop; we recommend a specific restaurant whenever our friends and out-of-towners ask for
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