Innovative Pedagogy – Application of Marketing Theory & Practice

Group 1: Barva’s Beetroot Lip Balm: It offers a “Sattvic” healing experience by blending Ayurvedic tradition with modern beauty. Using a cow ghee and kokum butter base, it goes beyond basic moisture to actively repair cracks and reduce pigmentation. The result is a premium feel that combines the sensory delight of a rose scent and natural tint with the safety of “skin food,” providing a chemical-free, therapeutic alternative to standard cosmetics.

Group 2:  Natural Ice Cream: Coffee almond flavour: This presentation introduces Naturally Brewed Almond Coffee Ice Cream, an innovative product by Naturals Ice Cream that blends rich coffee flavour with the goodness of almonds using 100% natural ingredients. It covers the brand background, market opportunity, target audience, and positioning strategy. The presentation also explains consumer behavior, perceptual mapping, brand identity, pricing strategy, and the consumer decision-making process. Overall, it highlights how the product meets the growing demand for premium, natural, and indulgent dessert options among young adults and coffee lovers

Group 3 : Kellogg’s: Kellogg’s Kesar Badam Muesli is a premium, health-oriented breakfast cereal that combines whole grains with traditional Indian flavors like saffron and almonds. Designed for health-conscious consumers aged 20–45, it addresses the demand for convenient, nutritious, and culturally familiar breakfast options.

The product leverages Kellogg’s strong brand equity while differentiating itself from competitors such as Saffola, Bagrry’s, and Yoga Bar through its unique flavor integration. Positioned as a “better-for-you,” ready-to-eat breakfast, it utilizes a stealth positioning strategy to adapt to Indian tastes while maintaining the core muesli category

With rising health awareness and shifting habits post-COVID, this product offers high potential for steady adoption and repeat consumption in the premium segment.

Group 4: Parachute Keshamrut: It is a handmade, chemical-free hair oil blending onion, hibiscus, and rosemary to promote growth. It leverages the trusted Parachute brand image to position itself as a premium yet affordable Ayurvedic treatment. Targeting consumers aged 18–45, it uses a penetration pricing strategy with a 95 ml pack priced at ₹200. The product transitions users from basic grooming to high-involvement hair healing.

Group 5: “Cadbury Melt & Sip: It’s a new product line of solid chocolate cubes designed to melt into hot milk for a rich, café-style hot chocolate experience at home. Positioning itself against standard powder mixes, the product emphasises indulgence and convenience with a simple “Drop, Stir, Sip” method available in Milk, Dark, and White chocolate variants. It targets urban consumers aged 15-40 with an “affordable premium” pricing strategy, starting at ₹60 for a trial pack to encourage impulse buying and experimentation. Finally, the launch is supported by the “Apno Ka Sath” campaign, utilising influencer marketing and quick-commerce distribution to capture the “innovator” and “early adopter” segments.