Maratha Mandir’s
Babasaheb Gawde Institute of Management Studies
REPORT
Innovative Teaching & Learning Pedagogy
| Activity Type | Mall Visit – Phoenix Palladium Mall |
| Faculty | Ms. Jessica Menezes |
| Day, Date & Time | Tuesday, 10th October 2023. 2:20 pm to 4:00 pm |
| No. of Students Present | 23 |
| Class Room No | 203 |
| Semester and Batch | III (Batch 2022 – 2024) |
| Specialization | Marketing |
| Subject | Retail Management |
| Objective | To get exposure on how Retail outlets do their visual merchandising. Students had to study about Visual Merchandising and visit 2 outlets and study about how they attract customers and boost sales through visual merchandising. |
| Highlights | The students interviewed the Store Manager and got in depth knowledge about Visual merchandising. |
| Learning Outcome | Students learnt the importance of Visual Merchandising. They learnt how companies treat customers and satisfy them. They had a wonderful experience and did an in-depth study on Van Heusen and Hamleys |
| Feedback, if any | Director Dr. Vidya Hattangadi, Faculty Jessica Menezes appreciated the students for their study and visit. |
Ms. Jessica Menezes
Asst. Professor
MM BGIMS