The Student Development Committee of Babasaheb Gawde Institute of Management Studies (MMBGIMS) organised a lively event to mark Hindi Divas on Friday, 11th September 2026. Recognizing the significance of our official language, the institute arranged this celebration to foster a deeper appreciation and regular usage of Hindi among the youth.
The initiative aimed to engage students in interactive activities that blend linguistic skills with business acumen, encouraging everyone to become active promoters of the language’s rich heritage. We had in all 23 students and 3 staff in all present for the event.
Objectives of the Programme
- To create awareness about the cultural significance and heritage of the Hindi language.
- To motivate students to confidently express themselves in Hindi through public speaking.
- To demonstrate the practical application of Hindi in the corporate world through brand localization.
- To promote a fun, interactive learning environment that celebrates linguistic diversity.
Event Highlights and Activities
The programme commenced with an introduction to the significance of Hindi Divas. To make the session engaging, two primary activities were organized for the students:
Activity 1: 1-Minute Hindi Speaking:
Each student was given the opportunity to choose a topic of their interest and speak continuously for one minute in Hindi. This activity aimed to build confidence and fluency in conversational Hindi.
Activity 2: Translate the Brand Name and Slogan into Hindi:
A creative business-oriented activity where students were challenged to translate popular global brand names (e.g., BlackBerry to “काली बेर”, Apple to “सेब”) and iconic slogans (e.g., Nike’s “Just Do It” to “बस कर डालो”, McDonald’s “I’m Lovin’ It” to “मुझे यह बहुत पसंद है”) into Hindi. This highlighted how global brands localize their messaging to connect with the Indian audience.
Feedback
The participants highly appreciated the initiative undertaken by the institute. Students expressed that the programme:
- Increased their pride and interest in speaking Hindi.
- Provided a highly engaging and entertaining way to understand brand localization through the translation activity.
- Helped them overcome the hesitation of public speaking in their mother tongue.
The programme concluded on a positive note, leaving everyone with a renewed respect for the language and its dynamic role in both culture and commerce.
Conclusion:
The Hindi Divas celebration successfully fostered cultural pride by engaging students in interactive linguistic activities. Through exercises like translating global brand slogans, participants gained practical insights into business localization and marketing. The event ultimately boosted students’ confidence in public speaking while highlighting the dynamic role of Hindi in the corporate world
PO Mapping:
The event primarily aligns with PO5 by enhancing effective business communication skills, fostering cultural sensitivity, and demonstrating the practical application of linguistic localization in modern marketing among future managers.
