Case studies are one of the best pedagogical tools in Management Studies because narratives feature real-world business situations while helping in describing what problems businesses face and strategies used to overcome them. Case studies span over various business functions marketing, finance, costing, supply chain management, firm’s infrastructure, R&D, HR, operations etc. Case studies are powerful in demonstrating marketer’s and consumer’s perceptions in regards to ‘value’ of products and services. A well-written case study stimulates student’s imagination and simultaneously it strengthens their insights in understanding management concepts.
When faculties write case studies themselves, they can communicate various facets of the case with clarity. A case study analysis is not merely descriptive but, as the term itself suggests, a critical exercise, typically an investigation of a situation or institution with view towards making recommendations. Case study analyses are included in many courses to give students a sense of the constraints involved in decision making.
On Friday, 14th August 2020 a Faculty Development Program was organized on the topic ‘how to write case study’. Dr. Vidya Hattangadi conducted the FDP vividly. The session went on with lot of brainstorming with an emphasis on six levels of Blooms Taxonomy.